U GROK IT
U Grok It is a developer of RFID Smartphone Readers. The company is devoted to making RFID accessible to everyone by creating affordable products that have easy-to-use interfaces while still delivering cutting edge UHF RFID technology. U Grok It’s name is derived from the science fiction book Stranger in a Strange Land in which the term “Grok” is defined as “to understand so thoroughly that the observer becomes a part of the observed.” The U Grok It team believes that this term reflects the concept of RFID, which is to “get” whatever it is that you may be tracking or applying your RFID to.
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